PROJECT CREDITS
(DIRECTION) Natalie McMahon
(PHOTOS) Boomers Parks
A fresh face for family fun.
Logo
Brand Identity
Menus
Signage & Lockups
Marketing Collateral
Brand Identity
Boomers is a chain of family entertainment destinations with everything from indoor attractions like arcades and laser tag, to outdoor activities like go-karts, bumper boats, and mini golf. The Boomers brand and locations were acquired by Lucky Strike Entertainment in 2023, and they were looking to upgrade the experience at every level. I was tasked with designing a new logo and developing an all-new style guide to bring some life into the Boomers brand.
01/03
The new Boomers logo pays tribute to what came before while bringing the brand into a new era. Maintaining the fun and whimsy that makes Boomers feel like Boomers was important, but now they carry on that legacy with a clean mark that will stand the test of time.
Secondary Logo
Icon
Logotype
Strawberry
#EF3A48
Cadmium Orange
#FF7836
Bright Sun
#EF3A48
watermelon
#FC3B70
boomers blue
#2C57A7
Cerulean
#00B6DE
grass
#4DBA30
Menus
In addition the new look, Boomers’ food and drink offerings went through a full overhaul as part of the acquisition. I designed new print menus and animated digital menu boards for the snack areas across the parks.
02/03
Trifold Print Menu
Digital Menu Boards
in-location graphics
03/03
Outdoor Patio Sign
Racetrack Emblems
Attraction Signage
Holiday Event Branding
Attraction Swipe Card
Gift Card
More Good Stuff