PROJECT CREDITS
(DIRECTION) Natalie McMahon
(PHOTOS) Lucky Strike Entertainment
Elevating the bowling experience.
Marketing Collateral
In-Location Graphics
Brand Iconography
Packaging
Grand Openings
Every new Lucky Strike location kicks off with some form of grand opening party. When Lucky Strike went through a rebrand I worked on establishing the new look for the print and digital materials that accompany those parties, and designed most of the templates that are still in use today.
01/04
Holiday Parties Campaign
Corporate holiday parties make up a large chunk of Lucky Strike’s yearly revenue, so every year there’s a large events marketing push that lasts from early October to mid-January. I designed the main lockup for the most recent campaign, “The Ultimate Holiday Party,” along with a little bit of everything else.
02/04
DIGITAL MARKETING
Emails
Social Media Ads
Direct to Business Mailer
in-location print
03/04
Vinyl Tabletop Wraps
Print Menu Cover & Mobile Ordering Sticker
Influencer bowling ball Promo Box
I was tapped to design the box for a promotional gift package sent from Lucky Strike’s marketing department to a select group of influencers. The main goals with this design were to have something bold that would clearly communicate the Lucky Strike brand (even through a quick TikTok or reel), and project a more luxurious and sophisticated tone that marketing wanted to hit for this particular audience.
04/04
REPEATING PATTERN
More Good Stuff