PROJECT CREDITS
(DIRECTION) Natalie McMahon
(PHOTOS) Lucky Strike Entertainment
Elevating the bowling experience.
Event Branding
Illustration
Stage Banners
Record Packaging
Grand Openings
Every new Lucky Strike location kicks off with some form of grand opening party. When Lucky Strike went through a rebrand I worked on establishing the new look for the print and digital materials that accompany those parties, and designed most of the templates that are still in use today.
01/04
Holiday Parties Campaign
Corporate holiday parties make up a large chunk of Lucky Strike’s yearly revenue, so every year there’s a large events marketing push that lasts from early October to mid-January. I designed the main lockup for the most recent campaign, “The Ultimate Holiday Party,” along with a little bit of everything else.
02/04
DIGITAL MARKETING
Emails
Social Media Ads
Direct to Business Mailer
in-location print
03/04
Vinyl Tabletop Wraps
Print Menu Cover & Mobile Ordering Sticker
Influencer bowling ball Promo Box
I was tapped to design the box for a promotional gift package sent from Lucky Strike’s marketing department to a select group of influencers. The main goals with this design were to have something bold that would clearly communicate the Lucky Strike brand (even through a quick TikTok or reel), and project a more luxurious and sophisticated tone that marketing wanted to hit for this particular audience.
04/04
REPEATING PATTERN
More Good Stuff